Hypebeast is a leading global platform for contemporary culture and lifestyle, and a premier destination for editorially-driven commerce and content. To learn more about how Afterpay has transformed the way consumers pay, visit. The lifestyle brand joins Afterpay’s wide network of over 144,000³ global retailers and brands, which helps people budget and spend responsibly. With more than 250 curated brands from both established and up-and-coming menswear, womenswear and lifestyle labels, HBX currently offers Afterpay on purchases made online, and plans to roll out its flexible payment option in-store at its New York City flagship for access to new brand launches - giving them a true omnichannel experience. Together, we can empower the next generation to use a payment solution that unlocks access to new and exciting products without opting into expensive credit cards that can lead them into revolving debt.” Zahir Khoja, General Manager of Platforms and Partnerships at Afterpay said, “We’re excited to add HBX to our growing platform of designer merchants and offer curated fashion and lifestyle products that enable shoppers to use their own money to pay in four easy installments. With this partnership, we look forward to offering our consumers increased convenience and accessibility to our global and exciting assortment of over 250 fashion and lifestyle brands on HBX.” Huan Nguyen, Chief Revenue Officer at Hypebeast said, “We are excited to partner with Afterpay to offer our community a more seamless shopping experience at HBX.
This partnership will be a joint effort by both brands to break down entry barriers for customers to attain curated collections and exclusive drops by paying over time. HBX’s Gen Z and Millennial consumers can now benefit by using Afterpay to responsibly spend on the latest curated trends from fashion to art to design and culture. Over the past two-years, the younger generation have preferred to use ‘Buy Now, Pay Later’ to budget their purchases, with spending up 925% 1 since the start of the pandemic. As two leading brands at the intersection of culture and youth, the partnership will allow more Gen Z and Millennials to shop the world of contemporary fashion and lifestyle while paying over time. The Kirkland team was led by transactional partners Joseph Raymond Casey (Picture), Daniel Dusek, Joey Chau and Nicholas Norris and capital markets partner Steve Lin.SAN FRANCISCO-( BUSINESS WIRE)-Today, Afterpay announced its new partnership with HBX, Hypebeast’s global e-commerce platform and retail destination, to make luxury and streetwear brands more accessible for shoppers to purchase online in four installments. Cowen and Company, LLC served as exclusive financial advisor to Hypebeast. LLC and BTIG, LLC served as financial advisors to Iron Spark. With a total reach of over 44.7M users across all platforms, the group boasts a global readership across Asia Pacific, North America, Europe and more, with the flagship platform available in five languages. started from being a sneaker website founded by Kevin Ma in 2005 to a publicly listed media company in 2016. The transaction is expected to close in the third quarter of 2022, subject to customary closing conditions.
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The combined business is expected to provide up to US$180 million in total gross proceeds is estimated to have a pro forma equity value of $534 million. Hypebeast received strong support from PIPE investors, including, among others, Tom Brady, Naomi Osaka, Kevin Durant, Rich Kleiman, Tony Hawk, Joe Gebbia, Jonah Hill, Adam Levine, Electric Feel Ventures, THEBLACKLABEL, and IRONGREY.
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Upon closing of the proposed transaction, Hypebeast is expected to be dual listed on NASDAQ under the ticker symbol “HYPE” and to remain listed on the Hong Kong Stock Exchange under the stock code 00150.HK. (Nasdaq: ISAA), a special purpose acquisition company. Hypebeast Limited (HKSE: 00150), a global digital media and e-commerce platform in contemporary lifestyle and culture, announced its business combination with Iron Spark I Inc. Kirkland & Ellis advised Hypebeast Limited on the deal, while Loeb & Loeb advised Iron Spark.
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